From the Tree to the Table

JRM client California Citrus Mutual of Exeter CA, also known as "the voice of the citrus grower" wanted to give an inside and closeup view to the general public and the organizations charged with overseeing the $2 billion citrus industry. Titled "From the Tree to the Table" the viewer learns the history of a 120 old tradition of "picking by hand" at harvest time and then follows the orange through all the steps of processing and preparation for shipping to the outlets that provide the consumer with the freshest, tastiest and safest citrus product in the world. JRM utilized cutting edge technologies such as remote controlled drones for aerial cinematography and invented the "Orange-cam" to provide the actual orange's point of view in a humorous recap of the entire journey. It's "you have to vitamin-C it to believe it" fun!

Entertainer's Delight!

Linda Marmion, real estate specialist with Remax in Long Beach CA, thought there were just too many unique features in this fabulous Cypress home to leave to just a photo brochure alone. So when she commissioned JRM to produce a "Video Hightlight Tour" for today's discriminating buyer who is connected to the information rich web and looking for that something special, I was only too happy to oblige. Besides, it was Linda who first showed this house to me and my wife 12 years ago and now is proudly representing us in our search to find another buyer who, like us, enjoys friends, family and entertaining in the perfect spot to do just that!

You Gotta Have Heart (and keep it beating!)

Teamwork between JRM and world renowned illustrator Dave Titus of Mammoth Lakes resulted in a successful project completion for Medtronic Inc of Minneapolis. Projected onto giant screens and monitors, this video celebrated the success of Medtronic's OBCAB heart procedure for 1,000,000 people worldwide. Music was of primary concern and JRM selected 3 separate tracks, edited and mixed to time, then married them to Dave's powerful, understated visuals which crystalized the message for attendees of the presentation at the CAS Planetarium.

"Cool! ...hi-def projection was awesome, the video was displayed huge, so glad we did that. Thanks for all the hard work." John Sather, Medtronic

Here are excerpts:

Superstar Events L.A. does it all!

JRM has collaborated with Peggy Sweeney McDonald over the years in some of the most innovative, entertaining and unforgettable events and meetings from San Francisco to Chicago and points between. This quick paced video short touches all the bases to Peggy's success with themes and nuts to bolts planning, coordination and production that has made each and every event unforgettable and one of a kind.

Constructive Advertising!

Dynasty Developments of Long Beach CA gets the highest marks for service, creativity and quality construction and remodeling from all their clients, yours truly included. When we remodeled our home in 2005, Ron Couch was a fertile fountain of ideas and my wife, Patti, and I have been thankful ever since. So producing this marketing video for Dynasty was first hand endorsement of what you can achieve when you take the time to find the right company that can deliver on time, on budget and above expectation. And yes, service is king in this "Dynasty."

Dwarfed by a Big Idea

Marketing expert Art Tinajero has translated a career of marketing for such companies as Unocal 76, Taco Bell, Tosco, Marie Callendars and Hooters into a valuable website tool with all the knowledge and information necessary to launch "Smart & Local Store Marketing" for individual units of restaurant chains across the country. JRM was able to take this "huge" idea and place Art right onto a laptop touchpad to demonstrate its power, features and value.

Fairies in the Mist

Marie Osmond Dolls are among the many lines represented by Charisma Brands of Lake Forest CA. And when they rolled out the new fanciful "Whispering Willow Fairy" line, they hired JRM to muster up all the whimsy and magic we could to produce a video that captured the essence of the playful, magnificent and mischievous creatures and their magical wonderland of Fairy Glen.

Waste not, SAVE MUCHO!

Marie Callender's is famous for those pies, but food costs are a primary concern too. When Nick Saba asked JRM to help with a series of training videos for new menu items food prep, two goals were met. First, a new level of consistency in portions, preparation and presentation was achieved. Second, and maybe more importantly, food costs overall took a .5 of a percent drop across the chain, no small chunk of change! Que bueno! Here's a segment of the series which was produced in both english and spanish.

Building a Team - the Grand Slam way!

The Anaheim Angels beat the San Francisco Giants in 2002 to win the World Series. That's when Cox Business of Rancho Santa Margarita, CA, a J.D. Power Award winner for Best Data Service, asked JRM to help thank their own team for hitting new heights. From the diamond to the desk, from the outfield to in-the-field, there was a lot in common between the Angel sluggers and the sales heavy hitters at Cox. Here's what it looked like:

First and Goal!

A new menu rollout or promotion for Hooters (Hootwinc, based in Vista CA) means getting a lot of information out and "down the line" in a timely manner. With JRM's help, they've discovered that video, over memos, emails or manuals, wins the toss for "calling the play," letting the team know "the call" and "executing to score big" with every client walking through the door. Here's an example.

A Hole in One!

Here's an example of how a fun activity, like Golf, at a corporate meeting can be "teed" up to create "above par" montages and take-away videos for attendees. This was shot for a Marie Callender's General Managers Meeting where, as you'll see, there were some amazing shots made!

Making Missions Possible!

"Mr Phelps, your mission, should you accept, is to reveal the ways you and your JRM team have solved challenges for clients over these last 20 years with visual communication skills. And you have exactly 1 minute to do so. Good Luck!"

200+ Years and Still Brewing!

Latis Imports of Ridgefield, Connecticut has been importing some of Belgiums finest beers and wants to make sure America's beer lovers know all about it. Thank you, Leslie Liberatore of HotSkillet Productions, Utah for asking JRM to produce "The Craft Beers News" podcast for your client. In episode one, owner Jan Toye of Palm Brewery gives us a look at the history of Belgiums famous beers his family has been turning out since 1747! (Really enjoyed the first hand research work on this project, burp.....)

Wanna get away?

Absolutely yes. And the last time I did in a big way was last September. It was on the day that "the stock markets crashed and Wall St fell into the dumper." as the radio reported before I turned it off not to be distracted from the adventure awaiting me.

And then for the next 11 days and 50mi. while things began their plunge downward, I walked, climbed, and scrambled upward hiking the back country of the high Sierra Nevada mountains. With me were a few great fellows who all share that same feeling: "Sometimes, you just gotta get away!" Most of them seasoned veterans, I'm a relative neophyte having started only 2 years ago. But now I'm hooked. It was glorious, grueling, exhausting, exhilarating and a host of other adjectives that had never fit so well in describing anything else I've done in my life. Can't wait to do it again this year! Have a glimpse. And remember, "Leave no trace!"

Growing that Tropical Vibe

John Mendoza, member APLD, is owner/operator of TropicalVibe Nursery and Landscape in Newport Beach. Not your ordinary nursery, Tropical Vibe is an importer and grower of exotic palms and plants from all over the world. His website is considering adding content, animation and video's to illustrate just how big the gap is between home improvement centers and true experts. John's clients in Southern California have discoverd that his passion and knowledge truly allow them to live & feel that Tropical Vibe year round in their very own backyards.