From the Tree to the Table

JRM client California Citrus Mutual of Exeter CA, also known as "the voice of the citrus grower" wanted to give an inside and closeup view to the general public and the organizations charged with overseeing the $2 billion citrus industry. Titled "From the Tree to the Table" the viewer learns the history of a 120 old tradition of "picking by hand" at harvest time and then follows the orange through all the steps of processing and preparation for shipping to the outlets that provide the consumer with the freshest, tastiest and safest citrus product in the world. JRM utilized cutting edge technologies such as remote controlled drones for aerial cinematography and invented the "Orange-cam" to provide the actual orange's point of view in a humorous recap of the entire journey. It's "you have to vitamin-C it to believe it" fun!